RESEARCH & STRATEGY

Review of organizational communications (web, print and other media) to identify strengths and weakness and devise new strategies for success.
  • Owned digital media: website and social media messaging, approach, content, engagement, ROI and effectiveness
  • Newsletters, press releases, brochures and other communications assets
  • Digital media and public opinion data analysis via Search, Facebook, Twitter, LinkedIn, Instagram, WhatsApp, TikTok, etc. - assess use, mentions, competitors, analyse networks and sentiment, trends and topics of discussion
  • Review stakeholder relationships: staff, investors, clients, partners, suppliers, media, regulators and the general public
  • Media monitoring: review coverage, topics, identify influencers and opportunities
  • Public opinion surveys and focus groups: produce questionnaires, manage logistics, conduct analysis and report on findings
  • Assessment of strengths and weaknesses
  • Strategy recommendations

​
               CONTENT DEVELOPMENT

Develop clear and positive messages to strengthen your brand, online and offline.
  • Website content: structure and design, developing messaging, written content
  • Blogging: set up and design, maintenance, copy writing, promotion
  • Develop stories: press releases and features
  • Research and reports​
             PROMOTIONAL MATERIALS

Create written, audio/visual and graphic materials
to promote your brand.
  • Catalogues, pamphlets, PDFs
  • Posters, print and digital advertisements
  • Publications
  • Brand swag
  • Audio and video advertisements
  • Sharable media



                                     EVENTS

Coordinate events in support of your public
relations goals - online and offline.
  • Press conferences
  • Fundraising events
  • Engaging sponsors and other stakeholders
  • Brand promotion activities
  • Media management before, during and after
  • Arranging venue, live music, catering, etc.
  • Invitations and promotion
           PROPOSAL & REPORT WRITING

Build proposals and reports from conception to delivery, providing templates and tailoring to target audiences.
  • Research stakeholders and target audience
  • Outline plan and clarify goals
  • Gather supporting information
  • Draft template proposals
  • Produce written content and data visualizations
  • Tailor proposals and reports for specific audiences and platforms
  • Facilitate delivery
                    MEDIA RELATIONS

Enhance public opinion of your organization by facilitating a positive relationship with the press.
  • Map out relevant media and gather contacts
  • Message formulation and strategy
  • Media training: interview preparation
  • Nurture media relationships
  • Story development
  • Crisis management
  • Press releases/kits and conferences 
  • Manage online and offline engagement
  • Research
  • Pitching stories
​
SOCIAL MEDIA TRAINING & STRATEGY

Set up on all popular social media and training
in how to use them to manage risk and
maximize benefits.
  • Optimize Linkedin, Facebook, Twitter, Instagram, Pinterest, Whatsapp, blogging
  • Messaging strategy: goals, focus, tone, collaboration and engagement
  • Content management: campaigns, themes, hashtags, multi-media use, social care
  • Risk management: guidelines, research, positive engagement
  • Scheduling and resource management
  • Monitoring, data analysis and reports

​
          MANAGEMENT CONSULTING

Advise management to overcome public relations challenges and develop effective communications strategy.
  • Developing proactive public relations strategies
  • Tracking and reporting on news cycles and public opinion
  • Campaign development
  • Crisis management
  • ​Strategic advice on stakeholder relations
  • Cross-cultural communications