"Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals and serve the public interest."
                                                                                                                                                        (Flynn, Gregory & Valin, 2008)
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                RESEARCH & STRATEGY

Review of organizational communications (web, print and other media) to identify strengths and weakness and devise new strategies for success.
  • Owned digital media: website and social media messaging, approach, content, engagement, ROI and effectiveness
  • Newsletters, press releases, brochures and other communications assets
  • Digital media and public opinion data analysis via Search, Facebook, Twitter, LinkedIn, Instagram, WhatsApp, TikTok, etc. - assess use, mentions, competitors, analyse networks and sentiment, trends and topics of discussion
  • Review stakeholder relationships: staff, investors, clients, partners, suppliers, media, regulators and the general public
  • Media monitoring: review coverage, topics, identify influencers and opportunities
  • Public opinion surveys and focus groups: produce questionnaires, manage logistics, conduct analysis and report on findings
  • Assessment of strengths and weaknesses
  • Strategy recommendations

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               CONTENT DEVELOPMENT

Develop clear and positive messages to strengthen your brand, online and offline.
  • Website content: structure and design, developing messaging, written content
  • Blogging: set up and design, maintenance, copy writing, promotion
  • Develop stories: press releases and features
  • Research and reports​
             PROMOTIONAL MATERIALS

Create written, audio/visual and graphic materials
to promote your brand.
  • Catalogues, pamphlets, PDFs
  • Posters, print and digital advertisements
  • Publications
  • Brand swag
  • Audio and video advertisements
  • Sharable media



                                     EVENTS

Coordinate events in support of your public
relations goals - online and offline.
  • Press conferences
  • Fundraising events
  • Engaging sponsors and other stakeholders
  • Brand promotion activities
  • Media management before, during and after
  • Arranging venue, live music, catering, etc.
  • Invitations and promotion
           PROPOSAL & REPORT WRITING

Build proposals and reports from conception to delivery, providing templates and tailoring to target audiences.
  • Research stakeholders and target audience
  • Outline plan and clarify goals
  • Gather supporting information
  • Draft template proposals
  • Produce written content and data visualizations
  • Tailor proposals and reports for specific audiences and platforms
  • Facilitate delivery
                    MEDIA RELATIONS

Enhance public opinion of your organization by facilitating a positive relationship with the press.
  • Map out relevant media and gather contacts
  • Message formulation and strategy
  • Media training: interview preparation
  • Nurture media relationships
  • Story development
  • Crisis management
  • Press releases/kits and conferences 
  • Manage online and offline engagement
  • Research
  • Pitching stories
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SOCIAL MEDIA TRAINING & STRATEGY

Set up on all popular social media and training
in how to use them to manage risk and
maximize benefits.
  • Optimize Linkedin, Facebook, Twitter, Instagram, Pinterest, Whatsapp, blogging
  • Messaging strategy: goals, focus, tone, collaboration and engagement
  • Content management: campaigns, themes, hashtags, multi-media use, social care
  • Risk management: guidelines, research, positive engagement
  • Scheduling and resource management
  • Monitoring, data analysis and reports

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          MANAGEMENT CONSULTING

Advise management to overcome public relations challenges and develop effective communications strategy.
  • Developing proactive public relations strategies
  • Tracking and reporting on news cycles and public opinion
  • Campaign development
  • Crisis management
  • ​Strategic advice on stakeholder relations
  • Cross-cultural communications