My approach to Public Relations is pretty simple: just try to be a good person. Treat people with respect, be clear and honest, and do the right thing. I think we all know the difference between right and wrong, creation and destruction. Even where sense is not common, that gut intuition will tell us what to do.
This blog is not about all the best ways to communicate, but rather, what are we communicating? Behind the spin, we must offer real value to the public.
I believe in contributing to the betterment of the communities in which we live. Being real, compassionate and responsible – trying our best to balance our own needs with those of others – is how we earn respect and loyalty. It’s the golden rule. Whether my client is an organization or an individual, I advise them to be thoughtful and do good.
I cannot force my views on anyone (since I respect people’s freedom to choose). I cannot control all my clients’ social media accounts, spy on or direct all their activities, but I can advise. If a business wants to improve their reputation, I check whether the aspiration matches what is really going on inside. I also lead some public personas in meditation to help clarify the mind and spirit. I do my best to sensitize my clients to what the public wants from them. That is the hardest part of the job – to inspire real change – and most people resist, obfuscate and waver. So, my clients aren't always perfect, but who is? The important thing is that we make an effort to be better.
In my work, I contribute what I know to create a little more good in the world. Most people I work with want the same thing, so we bring out the best in each other, and learn as much as we teach. I've learned that good intentions and actions come first, and then a good reputation follows.
This blog is not about all the best ways to communicate, but rather, what are we communicating? Behind the spin, we must offer real value to the public.
I believe in contributing to the betterment of the communities in which we live. Being real, compassionate and responsible – trying our best to balance our own needs with those of others – is how we earn respect and loyalty. It’s the golden rule. Whether my client is an organization or an individual, I advise them to be thoughtful and do good.
I cannot force my views on anyone (since I respect people’s freedom to choose). I cannot control all my clients’ social media accounts, spy on or direct all their activities, but I can advise. If a business wants to improve their reputation, I check whether the aspiration matches what is really going on inside. I also lead some public personas in meditation to help clarify the mind and spirit. I do my best to sensitize my clients to what the public wants from them. That is the hardest part of the job – to inspire real change – and most people resist, obfuscate and waver. So, my clients aren't always perfect, but who is? The important thing is that we make an effort to be better.
In my work, I contribute what I know to create a little more good in the world. Most people I work with want the same thing, so we bring out the best in each other, and learn as much as we teach. I've learned that good intentions and actions come first, and then a good reputation follows.
